Fonts are an integral part of any logo design, and they can make or break your brand. Great brands like Nike, Rolex or Zara express their unique identity through smart typography choices.

When choosing a font for your business, you’ll want to choose one that best communicates your company’s message and values. It should also be easy to read and distinguish from other similar fonts.

Serifs & Sans Serifs

Serif fonts feature small vertical lines at the end of each stroke, forming a classic look that’s known for communicating respect, reverence, reliability and comfort. Examples include Times New Roman, Trajan, Baskerville and Georgia Italic.

If you’re looking for a typeface that’s more contemporary and modern, a sans serif can be a great option. This type of font is often used in creative industries, such as design and technology, where it can help convey a sense of cutting-edge style.

Script & Handwriting Fonts

When a company wants to communicate a more childlike, whimsical or fun look, they might consider using a script font. This style of logo font has the ability to create a unique and memorable impression, which is why it’s so popular.

You’ll find a wide range of script fonts available, from traditional to contemporary styles. Whether you’re creating a logo for a family-owned business or a global company, there’s sure to be a font that’s perfect for you. Looking More Huge Collection of Fonts

Scripts can be hard to read in small form, so you’ll need to increase the space between letters and line height (space between lines of text) to make them easier to read. Depending on your target audience, you may want to pair a serif and a script font for added legibility.

A good rule of thumb is that a logo should have a stronger, statement font for the brand name and tagline, and a lighter or more toned-down font for the slogan and logo.

If you’re unsure what font would be best for your company, it’s recommended that you seek the advice of a professional graphic designer. They can help you select the best font for your brand, while also providing guidance on how to use it and when to change it.

Sans Serif Logo Fonts

If your brand’s primary target market is young, trendy and tech-savvy, a modern or geometric sans serif font might be a great choice for your logo. They’re typically more accessible and easier to read than a traditional serif font, so they can be a great choice for a variety of businesses.

There are many different types of fonts that you can choose from, and they all have their pros and cons. Some fonts might be harder to read than others, while others can evoke negative emotions and undercut your brand’s credibility.

To help you choose the best font for your brand, we’ve put together a list of some of our favorite logo fonts. Each of these designs features unique and stylish letterforms that are sure to make a great impact on your branding efforts!